Jira & Atlassian Integration
Overview
AltSportsLeagues.ai integrates deeply with Atlassian's Jira and Confluence platforms to provide comprehensive partnership management, workflow orchestration, and documentation capabilities. Our Atlassian integration transforms how sports leagues and betting operators collaborate through intelligent automation and structured workflows.
Business Intelligence Integration
Partnership Pipeline Management
$1.225M - $2.45M Annual Recurring Revenue across 6 active partnerships:
| Tier | Count | Min ARR | Max ARR | Status |
|---|---|---|---|---|
| Tier 1 (π) | 1 | $150K | $300K | Canadian Premier League |
| Tier 2 (β) | 4 | $300K | $600K | FWT, Grass, MLTT, TeamTrak |
| Tier 3 (π·) | 1 | $50K | $100K | World Sevens Football |
| TOTAL | 6 | $1.225M | $2.45M | Active Pipeline |
Key Insights Documented
- Strong Portfolio Balance (67% in growth tier)
- Market Education Opportunity (83% of leagues need betting education)
- Seasonal Diversification (mix of year-round and seasonal)
- Established Data Infrastructure (100% have data providers)
- Geographic Diversity (North America, Europe, Asia coverage)
League Partnership Pipeline
Requirements Overview
The League Partnership Pipeline automates the entire process from league discovery to contract generation, utilizing Jira Workflows and Confluence documentation.
Core Capabilities
League Discovery & Qualification:
- AI-powered web scraping and evaluation
- Automated league profiling and categorization
- Partnership opportunity scoring
- Risk assessment and due diligence
Partnership Development:
- Structured negotiation workflows
- Contract generation automation
- Stakeholder communication management
- Performance tracking and optimization
Market Intelligence:
- Competitive analysis and positioning
- Revenue modeling and forecasting
- Regulatory compliance monitoring
- Partnership performance analytics
Technical Architecture
interface JiraAtlassianIntegration {
// Jira Workflows for partnership management
workflows: {
league_onboarding: LeagueOnboardingWorkflow;
partnership_development: PartnershipWorkflow;
contract_generation: ContractWorkflow;
performance_monitoring: MonitoringWorkflow;
};
// Confluence integration for documentation
confluence: {
templates: DocumentTemplates;
automation: ContentAutomation;
collaboration: TeamCollaboration;
knowledge_base: PartnershipKB;
};
// Real-time synchronization
synchronization: {
bidirectional_sync: BidirectionalSync;
real_time_updates: RealTimeUpdates;
conflict_resolution: ConflictResolution;
audit_trail: AuditTrail;
};
}Email Intelligence System
Requirements Overview
The Email Intelligence System processes and analyzes all partnership-related communications to provide actionable insights and automated responses.
Core Capabilities
Intelligent Email Processing:
- Automated email categorization and prioritization
- Sentiment analysis and stakeholder mood tracking
- Key information extraction from communications
- Automated follow-up and response suggestions
Communication Analytics:
- Partnership communication patterns analysis
- Response time and engagement metrics
- Stakeholder relationship mapping
- Communication effectiveness scoring
Automated Workflows:
- Intelligent email routing and assignment
- Automated response generation
- Follow-up scheduling and reminders
- Escalation protocols for critical communications
Technical Architecture
interface EmailIntelligenceSystem {
// Email processing pipeline
processing: {
ingestion: EmailIngestion;
classification: ContentClassification;
extraction: InformationExtraction;
analysis: SentimentAnalysis;
};
// Intelligence generation
intelligence: {
stakeholder_mapping: StakeholderMapping;
communication_patterns: PatternAnalysis;
opportunity_identification: OpportunityDetection;
risk_assessment: RiskAnalysis;
};
// Automation workflows
automation: {
response_generation: ResponseAutomation;
follow_up_scheduling: FollowUpAutomation;
escalation_protocols: EscalationRules;
notification_systems: NotificationEngine;
};
}League Onboarding Workflow
Requirements Overview
The League Onboarding Workflow provides a structured, automated process for bringing new sports leagues into the AltSportsLeagues.ai ecosystem.
Core Capabilities
Automated Discovery:
- Web scraping and league identification
- Initial qualification and categorization
- Basic data collection and validation
- Opportunity scoring and prioritization
Structured Onboarding:
- Comprehensive questionnaire generation
- Document collection and processing
- Stakeholder identification and engagement
- Legal and compliance verification
Intelligence Generation:
- League profiling and analysis
- Market opportunity assessment
- Partnership potential evaluation
- Risk and compliance analysis
Technical Architecture
interface LeagueOnboardingWorkflow {
// Automated discovery phase
discovery: {
web_scraping: IntelligentCrawling;
league_identification: LeagueDetection;
initial_qualification: QualificationEngine;
opportunity_scoring: ScoringAlgorithm;
};
// Structured onboarding phase
onboarding: {
questionnaire_generation: DynamicQuestionnaires;
document_processing: DocumentAutomation;
stakeholder_mapping: StakeholderAnalysis;
compliance_verification: ComplianceEngine;
};
// Intelligence generation phase
intelligence: {
league_profiling: ProfileGeneration;
market_analysis: MarketAssessment;
partnership_evaluation: PartnershipScoring;
risk_analysis: RiskAssessment;
};
}Jira Workflow Integration
Partnership Management Workflows
class JiraPartnershipWorkflow {
private workflowStates = {
discovery: {
name: 'League Discovery',
transitions: ['qualify', 'reject'],
automation: {
webScraping: true,
initialScoring: true,
duplicateCheck: true
}
},
qualification: {
name: 'Qualification',
transitions: ['onboard', 'park', 'reject'],
automation: {
questionnaireGeneration: true,
documentCollection: true,
stakeholderMapping: true
}
},
onboarding: {
name: 'Onboarding',
transitions: ['analysis', 'hold'],
automation: {
dataValidation: true,
complianceCheck: true,
intelligenceGeneration: true
}
},
partnership: {
name: 'Partnership Development',
transitions: ['contract', 'pause', 'terminate'],
automation: {
negotiationSupport: true,
contractGeneration: true,
performanceTracking: true
}
},
active: {
name: 'Active Partnership',
transitions: ['optimize', 'renew', 'terminate'],
automation: {
roiTracking: true,
renewalReminders: true,
optimizationAlerts: true
}
}
};
async createPartnershipIssue(leagueData: LeagueProfile): Promise<JiraIssue> {
const issue = await this.jiraClient.createIssue({
project: 'PARTNERSHIPS',
type: 'Partnership',
summary: `Partnership: ${leagueData.name}`,
description: this.generateIssueDescription(leagueData),
customFields: {
league_name: leagueData.name,
sport: leagueData.sport,
tier: leagueData.tier,
estimated_value: leagueData.estimatedValue,
discovery_date: new Date()
}
});
// Attach initial documentation
await this.attachInitialDocuments(issue.id, leagueData);
// Set up automation rules
await this.configureWorkflowAutomation(issue.id);
return issue;
}
}Confluence Integration
class ConfluencePartnershipDocumentation {
private templates = {
league_profile: 'League Profile Template',
partnership_agreement: 'Partnership Agreement Template',
performance_report: 'Performance Report Template',
risk_assessment: 'Risk Assessment Template'
};
async createLeagueProfilePage(leagueData: LeagueProfile): Promise<ConfluencePage> {
const template = await this.getTemplate('league_profile');
const content = await this.populateTemplate(template, {
league_name: leagueData.name,
sport: leagueData.sport,
location: leagueData.location,
tier: leagueData.tier,
estimated_value: leagueData.estimatedValue,
key_contacts: leagueData.contacts,
market_analysis: await this.generateMarketAnalysis(leagueData),
risk_assessment: await this.generateRiskAssessment(leagueData)
});
return await this.confluenceClient.createPage({
space: 'PARTNERSHIPS',
title: `${leagueData.name} - League Profile`,
content: content,
parent: await this.getParentPage('league_profiles')
});
}
async updatePartnershipStatus(issueKey: string, status: PartnershipStatus): Promise<void> {
const page = await this.findPartnershipPage(issueKey);
await this.confluenceClient.updatePage(page.id, {
content: await this.updateStatusSection(page.content, status),
version: page.version + 1
});
}
}Automation & Integration
Webhook Integration
class JiraWebhookIntegration {
private webhooks = {
issue_created: {
event: 'jira:issue_created',
filter: 'project = PARTNERSHIPS',
action: this.handleIssueCreated.bind(this)
},
issue_updated: {
event: 'jira:issue_updated',
filter: 'project = PARTNERSHIPS',
action: this.handleIssueUpdated.bind(this)
},
comment_added: {
event: 'jira:issue_commented',
filter: 'project = PARTNERSHIPS',
action: this.handleCommentAdded.bind(this)
}
};
async handleIssueCreated(webhookData: JiraWebhookData): Promise<void> {
const issue = webhookData.issue;
// Create corresponding Confluence page
await this.confluenceIntegration.createPartnershipPage(issue);
// Trigger initial analysis
await this.intelligenceEngine.analyzeNewPartnership(issue);
// Set up email monitoring
await this.emailIntegration.monitorPartnershipEmails(issue.key);
}
async handleIssueUpdated(webhookData: JiraWebhookData): Promise<void> {
const issue = webhookData.issue;
const changeLog = webhookData.changelog;
// Update Confluence documentation
await this.confluenceIntegration.updatePartnershipStatus(
issue.key,
this.mapJiraStatusToPartnershipStatus(issue.fields.status.name)
);
// Trigger relevant automations
await this.triggerStatusBasedAutomation(issue, changeLog);
}
}API Integration
class AtlassianAPIIntegration {
private jiraClient: JiraClient;
private confluenceClient: ConfluenceClient;
async getPartnershipMetrics(timeRange: DateRange): Promise<PartnershipMetrics> {
const jql = `project = PARTNERSHIPS AND created >= ${timeRange.start} AND created <= ${timeRange.end}`;
const issues = await this.jiraClient.searchIssues(jql, [
'key',
'summary',
'status',
'created',
'customfield_league_name',
'customfield_estimated_value',
'customfield_actual_value'
]);
return this.calculateMetrics(issues);
}
async getLeagueProfile(leagueName: string): Promise<LeagueProfile> {
const cql = `space = PARTNERSHIPS AND title ~ "${leagueName}" AND type = page`;
const pages = await this.confluenceClient.searchContent(cql);
if (pages.length === 0) {
throw new Error(`League profile not found: ${leagueName}`);
}
return await this.extractLeagueProfileFromPage(pages[0]);
}
async updatePartnershipValue(issueKey: string, actualValue: number): Promise<void> {
await this.jiraClient.updateIssue(issueKey, {
fields: {
customfield_actual_value: actualValue
}
});
}
}Email Intelligence Integration
Automated Email Processing
class EmailIntelligenceIntegration {
private emailProcessor: EmailProcessor;
private intelligenceEngine: IntelligenceEngine;
async processPartnershipEmail(email: EmailData): Promise<EmailProcessingResult> {
// Extract key information
const extractedInfo = await this.emailProcessor.extractInformation(email);
// Analyze sentiment and intent
const sentiment = await this.emailProcessor.analyzeSentiment(email);
const intent = await this.emailProcessor.classifyIntent(email);
// Update partnership intelligence
await this.intelligenceEngine.updatePartnershipIntelligence(
extractedInfo.partnershipId,
{
communication_sentiment: sentiment,
stakeholder_intent: intent,
key_information: extractedInfo.keyPoints,
action_required: this.determineRequiredAction(intent, sentiment)
}
);
// Generate automated response if appropriate
if (this.shouldGenerateAutoResponse(intent, sentiment)) {
const response = await this.generateAppropriateResponse(email, intent);
await this.emailProcessor.sendResponse(email, response);
}
return {
processed: true,
sentiment,
intent,
action_taken: this.shouldGenerateAutoResponse(intent, sentiment) ? 'auto_response' : 'intelligence_update'
};
}
private determineRequiredAction(intent: EmailIntent, sentiment: Sentiment): ActionType {
if (sentiment.negative && intent.urgent) {
return 'escalate_immediately';
}
if (intent.contract_related) {
return 'legal_review';
}
if (intent.question) {
return 'provide_information';
}
return 'monitor';
}
}Performance Monitoring
Real-time Dashboard Integration
class AtlassianDashboardIntegration {
private dashboardConfig = {
partnership_overview: {
title: 'Partnership Pipeline Overview',
gadgets: [
'partnership_status_chart',
'revenue_pipeline_chart',
'league_onboarding_funnel',
'performance_metrics_table'
]
},
league_intelligence: {
title: 'League Intelligence Dashboard',
gadgets: [
'league_discovery_feed',
'market_opportunity_map',
'partnership_success_rates',
'risk_assessment_summary'
]
},
email_intelligence: {
title: 'Communication Intelligence',
gadgets: [
'sentiment_analysis_chart',
'response_time_metrics',
'stakeholder_engagement_map',
'escalation_queue'
]
}
};
async createExecutiveDashboard(): Promise<ConfluencePage> {
const dashboardContent = await this.generateDashboardContent();
return await this.confluenceClient.createPage({
space: 'EXECUTIVE',
title: 'Partnership Intelligence Dashboard',
content: dashboardContent,
labels: ['dashboard', 'executive', 'partnerships']
});
}
async updateDashboardMetrics(): Promise<void> {
const metrics = await this.collectCurrentMetrics();
await this.updateConfluenceDashboard(metrics);
await this.updateJiraDashboardGadgets(metrics);
}
}Security & Compliance
Access Control Integration
class AtlassianSecurityIntegration {
private securityGroups = {
executives: {
permissions: ['read_all', 'edit_own', 'approve_deals'],
jira_role: 'Executive',
confluence_space_permissions: 'view'
},
partnership_managers: {
permissions: ['read_all', 'edit_partnerships', 'create_contracts'],
jira_role: 'Partnership Manager',
confluence_space_permissions: 'edit'
},
analysts: {
permissions: ['read_reports', 'edit_analyses'],
jira_role: 'Analyst',
confluence_space_permissions: 'view'
}
};
async configureUserAccess(user: User, role: UserRole): Promise<void> {
const securityConfig = this.securityGroups[role];
// Configure Jira permissions
await this.jiraClient.addUserToRole(user.email, securityConfig.jira_role);
// Configure Confluence permissions
await this.confluenceClient.addUserToSpace(user.email, 'PARTNERSHIPS', securityConfig.confluence_space_permissions);
// Set up application-specific permissions
await this.applicationSecurity.setUserPermissions(user.id, securityConfig.permissions);
}
async auditAccessLogs(): Promise<AuditReport> {
const jiraLogs = await this.jiraClient.getAuditLogs();
const confluenceLogs = await this.confluenceClient.getAuditLogs();
const appLogs = await this.applicationSecurity.getAuditLogs();
return this.generateConsolidatedAuditReport(jiraLogs, confluenceLogs, appLogs);
}
}Getting Started
Initial Setup
-
Install Atlassian Integration
npm install @altsportsdata/atlassian-integration -
Configure Jira Connection
const jiraConfig = { host: 'your-instance.atlassian.net', email: 'your-email@company.com', apiToken: 'your-api-token', project: 'PARTNERSHIPS' }; -
Configure Confluence Connection
const confluenceConfig = { host: 'your-instance.atlassian.net', email: 'your-email@company.com', apiToken: 'your-api-token', space: 'PARTNERSHIPS' }; -
Initialize Integration
import { AtlassianIntegration } from '@altsportsdata/atlassian-integration'; const integration = new AtlassianIntegration({ jira: jiraConfig, confluence: confluenceConfig }); await integration.initialize();
Workflow Configuration
- Set Up Partnership Workflows
- Configure Document Templates
- Enable Webhook Integration
- Set Up Email Intelligence
Testing Integration
// Test Jira connectivity
const jiraTest = await integration.testJiraConnection();
console.log('Jira Status:', jiraTest ? 'Connected' : 'Failed');
// Test Confluence connectivity
const confluenceTest = await integration.testConfluenceConnection();
console.log('Confluence Status:', confluenceTest ? 'Connected' : 'Failed');
// Test full workflow
const workflowTest = await integration.testWorkflowIntegration();
console.log('Workflow Status:', workflowTest ? 'Operational' : 'Issues Detected');Support & Troubleshooting
Common Issues
Jira Connection Issues:
- Verify API token permissions
- Check firewall settings
- Confirm project permissions
Confluence Sync Issues:
- Validate space permissions
- Check template configurations
- Review webhook settings
Email Intelligence Problems:
- Verify email server settings
- Check processing rules
- Review spam filters
Monitoring & Logs
Access comprehensive logs through:
- Jira audit logs
- Confluence space analytics
- Application-specific monitoring dashboard
Contact Support
For integration assistance:
- Email: integrations@altsportsleagues.ai
- Documentation: Integration Guide
- Community: Discord Server (opens in a new tab)
This Atlassian integration transforms partnership management through intelligent automation, comprehensive documentation, and real-time collaboration between sports leagues and betting operators.