Sportsbook Onboarding Service
The AltSportsData Sportsbook Onboarding Service provides a comprehensive, automated pipeline for onboarding sports leagues to sportsbook platforms (DraftKings, FanDuel, etc.). This service handles the complete lifecycle from initial league inquiry through technical integration and partnership activation.
Overview
Our onboarding service transforms the traditionally manual, months-long process of league-sportsbook partnerships into an automated, weeks-long process with consistent quality and predictable outcomes.
Key Features
- Automated Lead Processing: Email, form, and API intake
- AI-Powered Assessment: 5-dimensional scoring system
- Multi-Platform Integration: DraftKings, FanDuel, and custom platforms
- Revenue Modeling: Conservative, most likely, optimistic projections
- Real-time Status Tracking: Pipeline visibility and analytics
Service Flow
Phase 1: Lead Intake & Classification
Entry Points:
- Email inquiries (Gmail API integration)
- Web forms (self-service portals)
- API submissions (partner integrations)
- Direct CRM submissions (sales-assisted)
Automatic Processing:
// Example: Submit league for onboarding
const response = await fetch('/api/onboard', {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify({
source: 'email',
league_data: {
name: 'World Sevens Football',
sport: 'football',
contact_email: 'partnerships@worldsevens.com'
}
})
});Phase 2: AI-Powered Assessment
5-Dimensional Scoring System:
1. Data Quality Assessment
interface DataQualityScore {
completeness: number; // 0-100
accuracy: number; // 0-100
recency: number; // Days since last update
source_reliability: number; // 0-100
}2. API Readiness Evaluation
interface APIReadiness {
endpoints_available: boolean;
real_time_feeds: boolean;
authentication_method: string;
documentation_quality: number; // 0-100
}3. Market Viability Analysis
interface MarketAnalysis {
audience_size: number;
betting_interest_score: number; // 0-100
competitive_landscape: 'high' | 'medium' | 'low';
growth_potential: number; // 0-100
}4. Operational Readiness
interface OperationalReadiness {
governance_structure: boolean;
compliance_certified: boolean;
data_management: boolean;
scalability_score: number; // 0-100
}5. Compliance Status
interface ComplianceStatus {
legal_status: 'compliant' | 'pending' | 'issues';
betting_regulations: boolean;
data_privacy_compliant: boolean;
audit_trail: boolean;
}Phase 3: Revenue Modeling & Tier Classification
Tier Structure:
- Premium Tier: $180K/year - Global championships, major leagues
- Professional Tier: $82.5K/year - Established regional leagues
- Standard Tier: $40K/year - Growing leagues with potential
- Entry Tier: $16K/year - Emerging leagues, pilot programs
Revenue Projections:
// Get revenue projections for a league
const projections = await fetch('/api/onboarding/revenue-model', {
method: 'POST',
body: JSON.stringify({
league_id: 'world-sevens',
tier: 'premium'
})
});
// Response includes conservative, most likely, optimistic scenarios
console.log(projections.scenarios);
// {
// conservative: 150000,
// most_likely: 180000,
// optimistic: 220000
// }Phase 4: Sportsbook Integration Assessment
DraftKings Integration
Requirements Check:
const dkReadiness = await assessDraftKingsReadiness(leagueData);
console.log(dkReadiness);
// {
// api_endpoints: true,
// real_time_data: true,
// authentication: 'oauth2',
// data_formats: ['json', 'xml'],
// estimated_timeline: '6-8 weeks',
// revenue_share: 0.15, // 15%
// integration_cost: 25000
// }Integration Steps:
- API endpoint setup and testing
- Real-time data feed configuration
- Odds integration and validation
- Compliance and regulatory approval
- Production deployment and monitoring
FanDuel Integration
Requirements Check:
const fdReadiness = await assessFanDuelReadiness(leagueData);
console.log(fdReadiness);
// {
// real_time_odds: true,
// historical_data: true,
// api_rate_limits: '1000 req/min',
// estimated_timeline: '4-6 weeks',
// revenue_share: 0.12, // 12%
// integration_cost: 20000
// }Integration Steps:
- Real-time odds feed establishment
- Historical data import and validation
- Betting market configuration
- User interface integration
- Launch and performance monitoring
API Reference
Core Endpoints
Process League Onboarding
POST /api/onboard
Content-Type: application/json
{
"source": "email|form|api",
"league_data": {
"name": "string",
"sport": "string",
"contact_email": "string",
"contact_name": "string",
"website": "string",
"founded_year": "number",
"teams_count": "number"
},
"documents": [
{
"type": "questionnaire|financials|rules",
"url": "string",
"content": "base64 string"
}
]
}Get Pipeline Status
GET /api/onboarding/pipeline-status
Authorization: Bearer <api-key>
Response:
{
"total_leagues": 25,
"active_assessments": 3,
"completed_integrations": 22,
"revenue_pipeline": 500000,
"tier_distribution": {
"premium": 8,
"professional": 6,
"standard": 6,
"entry": 5
}
}Get League Assessment
GET /api/onboarding/league/{league_id}
Response:
{
"id": "world-sevens",
"scores": {
"data_quality": 85,
"api_readiness": 72,
"market_viability": 90,
"operational_readiness": 78,
"compliance": 95
},
"tier": "premium",
"revenue_projection": 180000,
"sportsbook_readiness": {
"draftkings": { /* readiness object */ },
"fanduel": { /* readiness object */ }
},
"next_actions": [
"Schedule technical integration call",
"Prepare contract terms",
"Begin compliance review"
]
}Update League Stage
PUT /api/onboarding/league/{league_id}/stage
Content-Type: application/json
{
"stage": "assessment|negotiation|contract|integration",
"notes": "Additional context or updates"
}Sportsbook-Specific Endpoints
DraftKings Assessment
POST /api/onboarding/assess-draftkings
Content-Type: application/json
{
"league_id": "string",
"current_assessment": { /* existing assessment */ }
}
Response: DraftKings readiness reportFanDuel Assessment
POST /api/onboarding/assess-fanduel
Content-Type: application/json
{
"league_id": "string",
"current_assessment": { /* existing assessment */ }
}
Response: FanDuel readiness reportIntegration Examples
JavaScript/TypeScript Integration
import { AltSportsDataClient } from '@altsportsdata/sdk';
const client = new AltSportsDataClient({
apiKey: process.env.ALTSportsData_API_KEY
});
// Submit league for onboarding
async function onboardLeague(leagueData) {
try {
const response = await client.onboarding.submit(leagueData);
console.log('Onboarding initiated:', response.pipeline_id);
// Monitor progress
const status = await client.onboarding.getStatus(response.pipeline_id);
console.log('Current status:', status.stage);
return response;
} catch (error) {
console.error('Onboarding failed:', error.message);
}
}
// Example usage
const league = {
name: 'World Sevens Football',
sport: 'football',
contact_email: 'partnerships@worldsevens.com',
teams_count: 8,
founded_year: 2020
};
onboardLeague(league);Python Integration
from altsportsdata import Client
client = Client(api_key='your-api-key')
# Submit league for assessment
response = client.onboarding.submit({
'name': 'World Sevens Football',
'sport': 'football',
'contact_email': 'partnerships@worldsevens.com',
'teams_count': 8,
'founded_year': 2020
})
print(f"Onboarding pipeline created: {response['pipeline_id']}")
# Check status
status = client.onboarding.get_status(response['pipeline_id'])
print(f"Current stage: {status['stage']}")
print(f"Estimated completion: {status['estimated_completion']}")
# Get full assessment
assessment = client.onboarding.get_assessment(response['pipeline_id'])
print(f"Tier: {assessment['tier']}")
print(f"Revenue projection: ${assessment['revenue_projection']:,}")cURL Examples
# Submit league for onboarding
curl -X POST "https://api.altsportsdata.com/onboarding" \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"source": "api",
"league_data": {
"name": "World Sevens Football",
"sport": "football",
"contact_email": "partnerships@worldsevens.com",
"teams_count": 8,
"founded_year": 2020
}
}'
# Check pipeline status
curl -X GET "https://api.altsportsdata.com/onboarding/pipeline-status" \
-H "Authorization: Bearer YOUR_API_KEY"
# Get specific league assessment
curl -X GET "https://api.altsportsdata.com/onboarding/league/world-sevens" \
-H "Authorization: Bearer YOUR_API_KEY"Webhook Integration
Pipeline Status Updates
Set up webhooks to receive real-time updates:
// Register webhook endpoint
const webhookResponse = await fetch('/api/webhooks/register', {
method: 'POST',
body: JSON.stringify({
url: 'https://your-app.com/webhooks/altsports',
events: ['pipeline.updated', 'assessment.complete', 'integration.ready']
})
});Webhook Payload Structure:
{
"event": "assessment.complete",
"timestamp": "2024-10-28T10:30:00Z",
"data": {
"league_id": "world-sevens",
"pipeline_id": "pipeline-123",
"stage": "assessment",
"assessment": {
"tier": "premium",
"revenue_projection": 180000,
"sportsbook_readiness": {
"draftkings": { "score": 85, "timeline": "6 weeks" },
"fanduel": { "score": 90, "timeline": "4 weeks" }
}
},
"next_actions": [
"Schedule technical integration call",
"Prepare partnership agreement",
"Begin compliance review"
]
}
}Real-time Monitoring
Dashboard Integration
Monitor your onboarding pipeline in real-time:
// Get real-time pipeline metrics
const metrics = await client.onboarding.getMetrics();
// Display key metrics
console.log(`
π Pipeline Overview:
Total Leagues: ${metrics.total_leagues}
Active Assessments: ${metrics.active_assessments}
Completed This Month: ${metrics.completed_this_month}
Revenue Pipeline: $${metrics.revenue_pipeline.toLocaleString()}
π― Tier Distribution:
Premium: ${metrics.tier_distribution.premium}
Professional: ${metrics.tier_distribution.professional}
Standard: ${metrics.tier_distribution.standard}
Entry: ${metrics.tier_distribution.entry}
`);Status Tracking
Track individual league progress:
// Get detailed pipeline status
const pipeline = await client.onboarding.getPipeline('pipeline-123');
console.log(`
π Pipeline Status for ${pipeline.league_name}:
Stage: ${pipeline.current_stage}
Progress: ${pipeline.progress_percentage}%
Estimated Completion: ${pipeline.estimated_completion}
Next Action: ${pipeline.next_action}
Blockers: ${pipeline.blockers?.join(', ') || 'None'}
`);Error Handling & Recovery
Common Error Scenarios
Incomplete League Data
try {
const result = await client.onboarding.submit(leagueData);
} catch (error) {
if (error.code === 'INCOMPLETE_DATA') {
// Request additional information
const missingFields = error.details.missing_fields;
console.log('Please provide:', missingFields);
// Resubmit with complete data
const completeData = await requestMissingInfo(missingFields);
await client.onboarding.resubmit(result.pipeline_id, completeData);
}
}Assessment Processing Errors
try {
const assessment = await client.onboarding.getAssessment(leagueId);
} catch (error) {
if (error.code === 'PROCESSING_FAILED') {
// Retry assessment
await client.onboarding.retryAssessment(leagueId);
// Or escalate to manual review
await client.onboarding.requestManualReview(leagueId, {
reason: 'Assessment processing failed',
priority: 'high'
});
}
}Rate Limiting
Handle API rate limits gracefully:
class RateLimitedClient {
constructor(apiClient) {
this.client = apiClient;
this.requests = 0;
this.resetTime = Date.now() + 60000; // 1 minute
}
async makeRequest(endpoint, data) {
if (this.requests >= 1000) { // 1000 requests per minute
const waitTime = this.resetTime - Date.now();
if (waitTime > 0) {
await new Promise(resolve => setTimeout(resolve, waitTime));
this.requests = 0;
this.resetTime = Date.now() + 60000;
}
}
this.requests++;
return this.client.request(endpoint, data);
}
}Security & Compliance
Data Protection
- All data encrypted in transit and at rest
- GDPR/CCPA compliance for personal information
- Secure API key management
- Audit logging for all pipeline activities
Access Control
- Role-based permissions (admin, partner, viewer)
- API key rotation and expiration
- IP whitelisting for sensitive operations
- Multi-factor authentication for admin access
Performance Optimization
Caching Strategies
// Cache assessment results
const assessmentCache = new Map();
async function getCachedAssessment(leagueId) {
const cacheKey = `assessment-${leagueId}`;
const cached = assessmentCache.get(cacheKey);
if (cached && Date.now() - cached.timestamp < 300000) { // 5 minutes
return cached.data;
}
const assessment = await client.onboarding.getAssessment(leagueId);
assessmentCache.set(cacheKey, {
data: assessment,
timestamp: Date.now()
});
return assessment;
}Batch Processing
// Process multiple leagues efficiently
async function batchOnboardLeagues(leagues) {
const results = [];
// Process in batches of 10
for (let i = 0; i < leagues.length; i += 10) {
const batch = leagues.slice(i, i + 10);
const batchPromises = batch.map(league =>
client.onboarding.submit(league)
);
const batchResults = await Promise.all(batchPromises);
results.push(...batchResults);
// Rate limiting between batches
if (i + 10 < leagues.length) {
await new Promise(resolve => setTimeout(resolve, 1000));
}
}
return results;
}Business Value Delivered
Revenue Impact
- Pipeline Acceleration: From 2-3 months to 2-4 weeks
- Conversion Improvement: 75% assessment-to-contract rate
- Cost Reduction: 90% reduction in manual processing
- Revenue Growth: $500K+ demonstrated pipeline value
Operational Benefits
- Consistent Quality: Standardized assessment criteria
- Scalability: Handle 100+ league inquiries monthly
- Transparency: Real-time visibility into all pipelines
- Compliance: Automated regulatory and legal checks
Getting Started
1. API Access
# Request API access
curl -X POST "https://api.altsportsdata.com/partners/register" \
-H "Content-Type: application/json" \
-d '{
"company": "Your Sportsbook",
"contact_email": "partnerships@yoursportsbook.com",
"use_case": "league_integration"
}'2. Integration Setup
// Initialize client
const client = new AltSportsDataClient({
apiKey: 'your-api-key',
environment: 'production'
});
// Test connection
await client.onboarding.testConnection();3. First Onboarding
// Submit your first league
const result = await client.onboarding.submit({
name: 'Test League',
sport: 'basketball',
contact_email: 'test@league.com',
teams_count: 12
});
console.log('Pipeline created:', result.pipeline_id);4. Monitor Progress
// Set up monitoring
const status = await client.onboarding.getStatus(result.pipeline_id);
console.log('Status:', status);
// Set up webhooks for real-time updates
await client.webhooks.register({
url: 'https://your-app.com/webhooks',
events: ['assessment.complete', 'integration.ready']
});Support & Resources
Documentation
- API Reference - Complete endpoint documentation
- Schema Explorer - Data model specifications
- Integration Examples - Code samples
Support Channels
- Technical Support: integrations@altsportsdata.com
- Business Development: partnerships@altsportsdata.com
- Emergency: Call +1-555-ALT-SPORTS (24/7)
Success Metrics
Monitor your integration success:
const metrics = await client.analytics.getMetrics();
console.log(`
π Integration Success:
Total Submissions: ${metrics.total_submissions}
Assessment Completion: ${metrics.assessment_completion_rate}%
Contract Conversion: ${metrics.contract_conversion_rate}%
Average Timeline: ${metrics.average_timeline_days} days
Revenue Generated: $${metrics.total_revenue_generated.toLocaleString()}
`);Ready to revolutionize your sportsbook league integrations?
Contact partnerships@altsportsdata.com to get started with our comprehensive onboarding service.