Integrations
Sportsbook Onboarding Service

Sportsbook Onboarding Service

The AltSportsData Sportsbook Onboarding Service provides a comprehensive, automated pipeline for onboarding sports leagues to sportsbook platforms (DraftKings, FanDuel, etc.). This service handles the complete lifecycle from initial league inquiry through technical integration and partnership activation.

Overview

Our onboarding service transforms the traditionally manual, months-long process of league-sportsbook partnerships into an automated, weeks-long process with consistent quality and predictable outcomes.

Key Features

  • Automated Lead Processing: Email, form, and API intake
  • AI-Powered Assessment: 5-dimensional scoring system
  • Multi-Platform Integration: DraftKings, FanDuel, and custom platforms
  • Revenue Modeling: Conservative, most likely, optimistic projections
  • Real-time Status Tracking: Pipeline visibility and analytics

Service Flow

Phase 1: Lead Intake & Classification

Entry Points:

  • Email inquiries (Gmail API integration)
  • Web forms (self-service portals)
  • API submissions (partner integrations)
  • Direct CRM submissions (sales-assisted)

Automatic Processing:

// Example: Submit league for onboarding
const response = await fetch('/api/onboard', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({
    source: 'email',
    league_data: {
      name: 'World Sevens Football',
      sport: 'football',
      contact_email: 'partnerships@worldsevens.com'
    }
  })
});

Phase 2: AI-Powered Assessment

5-Dimensional Scoring System:

1. Data Quality Assessment

interface DataQualityScore {
  completeness: number;    // 0-100
  accuracy: number;        // 0-100
  recency: number;         // Days since last update
  source_reliability: number; // 0-100
}

2. API Readiness Evaluation

interface APIReadiness {
  endpoints_available: boolean;
  real_time_feeds: boolean;
  authentication_method: string;
  documentation_quality: number; // 0-100
}

3. Market Viability Analysis

interface MarketAnalysis {
  audience_size: number;
  betting_interest_score: number; // 0-100
  competitive_landscape: 'high' | 'medium' | 'low';
  growth_potential: number; // 0-100
}

4. Operational Readiness

interface OperationalReadiness {
  governance_structure: boolean;
  compliance_certified: boolean;
  data_management: boolean;
  scalability_score: number; // 0-100
}

5. Compliance Status

interface ComplianceStatus {
  legal_status: 'compliant' | 'pending' | 'issues';
  betting_regulations: boolean;
  data_privacy_compliant: boolean;
  audit_trail: boolean;
}

Phase 3: Revenue Modeling & Tier Classification

Tier Structure:

  • Premium Tier: $180K/year - Global championships, major leagues
  • Professional Tier: $82.5K/year - Established regional leagues
  • Standard Tier: $40K/year - Growing leagues with potential
  • Entry Tier: $16K/year - Emerging leagues, pilot programs

Revenue Projections:

// Get revenue projections for a league
const projections = await fetch('/api/onboarding/revenue-model', {
  method: 'POST',
  body: JSON.stringify({
    league_id: 'world-sevens',
    tier: 'premium'
  })
});
 
// Response includes conservative, most likely, optimistic scenarios
console.log(projections.scenarios);
// {
//   conservative: 150000,
//   most_likely: 180000,
//   optimistic: 220000
// }

Phase 4: Sportsbook Integration Assessment

DraftKings Integration

Requirements Check:

const dkReadiness = await assessDraftKingsReadiness(leagueData);
 
console.log(dkReadiness);
// {
//   api_endpoints: true,
//   real_time_data: true,
//   authentication: 'oauth2',
//   data_formats: ['json', 'xml'],
//   estimated_timeline: '6-8 weeks',
//   revenue_share: 0.15, // 15%
//   integration_cost: 25000
// }

Integration Steps:

  1. API endpoint setup and testing
  2. Real-time data feed configuration
  3. Odds integration and validation
  4. Compliance and regulatory approval
  5. Production deployment and monitoring

FanDuel Integration

Requirements Check:

const fdReadiness = await assessFanDuelReadiness(leagueData);
 
console.log(fdReadiness);
// {
//   real_time_odds: true,
//   historical_data: true,
//   api_rate_limits: '1000 req/min',
//   estimated_timeline: '4-6 weeks',
//   revenue_share: 0.12, // 12%
//   integration_cost: 20000
// }

Integration Steps:

  1. Real-time odds feed establishment
  2. Historical data import and validation
  3. Betting market configuration
  4. User interface integration
  5. Launch and performance monitoring

API Reference

Core Endpoints

Process League Onboarding

POST /api/onboard
Content-Type: application/json
 
{
  "source": "email|form|api",
  "league_data": {
    "name": "string",
    "sport": "string",
    "contact_email": "string",
    "contact_name": "string",
    "website": "string",
    "founded_year": "number",
    "teams_count": "number"
  },
  "documents": [
    {
      "type": "questionnaire|financials|rules",
      "url": "string",
      "content": "base64 string"
    }
  ]
}

Get Pipeline Status

GET /api/onboarding/pipeline-status
Authorization: Bearer <api-key>
 
Response:
{
  "total_leagues": 25,
  "active_assessments": 3,
  "completed_integrations": 22,
  "revenue_pipeline": 500000,
  "tier_distribution": {
    "premium": 8,
    "professional": 6,
    "standard": 6,
    "entry": 5
  }
}

Get League Assessment

GET /api/onboarding/league/{league_id}
 
Response:
{
  "id": "world-sevens",
  "scores": {
    "data_quality": 85,
    "api_readiness": 72,
    "market_viability": 90,
    "operational_readiness": 78,
    "compliance": 95
  },
  "tier": "premium",
  "revenue_projection": 180000,
  "sportsbook_readiness": {
    "draftkings": { /* readiness object */ },
    "fanduel": { /* readiness object */ }
  },
  "next_actions": [
    "Schedule technical integration call",
    "Prepare contract terms",
    "Begin compliance review"
  ]
}

Update League Stage

PUT /api/onboarding/league/{league_id}/stage
Content-Type: application/json
 
{
  "stage": "assessment|negotiation|contract|integration",
  "notes": "Additional context or updates"
}

Sportsbook-Specific Endpoints

DraftKings Assessment

POST /api/onboarding/assess-draftkings
Content-Type: application/json
 
{
  "league_id": "string",
  "current_assessment": { /* existing assessment */ }
}
 
Response: DraftKings readiness report

FanDuel Assessment

POST /api/onboarding/assess-fanduel
Content-Type: application/json
 
{
  "league_id": "string",
  "current_assessment": { /* existing assessment */ }
}
 
Response: FanDuel readiness report

Integration Examples

JavaScript/TypeScript Integration

import { AltSportsDataClient } from '@altsportsdata/sdk';
 
const client = new AltSportsDataClient({
  apiKey: process.env.ALTSportsData_API_KEY
});
 
// Submit league for onboarding
async function onboardLeague(leagueData) {
  try {
    const response = await client.onboarding.submit(leagueData);
    console.log('Onboarding initiated:', response.pipeline_id);
 
    // Monitor progress
    const status = await client.onboarding.getStatus(response.pipeline_id);
    console.log('Current status:', status.stage);
 
    return response;
  } catch (error) {
    console.error('Onboarding failed:', error.message);
  }
}
 
// Example usage
const league = {
  name: 'World Sevens Football',
  sport: 'football',
  contact_email: 'partnerships@worldsevens.com',
  teams_count: 8,
  founded_year: 2020
};
 
onboardLeague(league);

Python Integration

from altsportsdata import Client
 
client = Client(api_key='your-api-key')
 
# Submit league for assessment
response = client.onboarding.submit({
    'name': 'World Sevens Football',
    'sport': 'football',
    'contact_email': 'partnerships@worldsevens.com',
    'teams_count': 8,
    'founded_year': 2020
})
 
print(f"Onboarding pipeline created: {response['pipeline_id']}")
 
# Check status
status = client.onboarding.get_status(response['pipeline_id'])
print(f"Current stage: {status['stage']}")
print(f"Estimated completion: {status['estimated_completion']}")
 
# Get full assessment
assessment = client.onboarding.get_assessment(response['pipeline_id'])
print(f"Tier: {assessment['tier']}")
print(f"Revenue projection: ${assessment['revenue_projection']:,}")

cURL Examples

# Submit league for onboarding
curl -X POST "https://api.altsportsdata.com/onboarding" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "source": "api",
    "league_data": {
      "name": "World Sevens Football",
      "sport": "football",
      "contact_email": "partnerships@worldsevens.com",
      "teams_count": 8,
      "founded_year": 2020
    }
  }'
 
# Check pipeline status
curl -X GET "https://api.altsportsdata.com/onboarding/pipeline-status" \
  -H "Authorization: Bearer YOUR_API_KEY"
 
# Get specific league assessment
curl -X GET "https://api.altsportsdata.com/onboarding/league/world-sevens" \
  -H "Authorization: Bearer YOUR_API_KEY"

Webhook Integration

Pipeline Status Updates

Set up webhooks to receive real-time updates:

// Register webhook endpoint
const webhookResponse = await fetch('/api/webhooks/register', {
  method: 'POST',
  body: JSON.stringify({
    url: 'https://your-app.com/webhooks/altsports',
    events: ['pipeline.updated', 'assessment.complete', 'integration.ready']
  })
});

Webhook Payload Structure:

{
  "event": "assessment.complete",
  "timestamp": "2024-10-28T10:30:00Z",
  "data": {
    "league_id": "world-sevens",
    "pipeline_id": "pipeline-123",
    "stage": "assessment",
    "assessment": {
      "tier": "premium",
      "revenue_projection": 180000,
      "sportsbook_readiness": {
        "draftkings": { "score": 85, "timeline": "6 weeks" },
        "fanduel": { "score": 90, "timeline": "4 weeks" }
      }
    },
    "next_actions": [
      "Schedule technical integration call",
      "Prepare partnership agreement",
      "Begin compliance review"
    ]
  }
}

Real-time Monitoring

Dashboard Integration

Monitor your onboarding pipeline in real-time:

// Get real-time pipeline metrics
const metrics = await client.onboarding.getMetrics();
 
// Display key metrics
console.log(`
πŸ“Š Pipeline Overview:
   Total Leagues: ${metrics.total_leagues}
   Active Assessments: ${metrics.active_assessments}
   Completed This Month: ${metrics.completed_this_month}
   Revenue Pipeline: $${metrics.revenue_pipeline.toLocaleString()}
 
🎯 Tier Distribution:
   Premium: ${metrics.tier_distribution.premium}
   Professional: ${metrics.tier_distribution.professional}
   Standard: ${metrics.tier_distribution.standard}
   Entry: ${metrics.tier_distribution.entry}
`);

Status Tracking

Track individual league progress:

// Get detailed pipeline status
const pipeline = await client.onboarding.getPipeline('pipeline-123');
 
console.log(`
πŸ”„ Pipeline Status for ${pipeline.league_name}:
   Stage: ${pipeline.current_stage}
   Progress: ${pipeline.progress_percentage}%
   Estimated Completion: ${pipeline.estimated_completion}
   Next Action: ${pipeline.next_action}
   Blockers: ${pipeline.blockers?.join(', ') || 'None'}
`);

Error Handling & Recovery

Common Error Scenarios

Incomplete League Data

try {
  const result = await client.onboarding.submit(leagueData);
} catch (error) {
  if (error.code === 'INCOMPLETE_DATA') {
    // Request additional information
    const missingFields = error.details.missing_fields;
    console.log('Please provide:', missingFields);
 
    // Resubmit with complete data
    const completeData = await requestMissingInfo(missingFields);
    await client.onboarding.resubmit(result.pipeline_id, completeData);
  }
}

Assessment Processing Errors

try {
  const assessment = await client.onboarding.getAssessment(leagueId);
} catch (error) {
  if (error.code === 'PROCESSING_FAILED') {
    // Retry assessment
    await client.onboarding.retryAssessment(leagueId);
 
    // Or escalate to manual review
    await client.onboarding.requestManualReview(leagueId, {
      reason: 'Assessment processing failed',
      priority: 'high'
    });
  }
}

Rate Limiting

Handle API rate limits gracefully:

class RateLimitedClient {
  constructor(apiClient) {
    this.client = apiClient;
    this.requests = 0;
    this.resetTime = Date.now() + 60000; // 1 minute
  }
 
  async makeRequest(endpoint, data) {
    if (this.requests >= 1000) { // 1000 requests per minute
      const waitTime = this.resetTime - Date.now();
      if (waitTime > 0) {
        await new Promise(resolve => setTimeout(resolve, waitTime));
        this.requests = 0;
        this.resetTime = Date.now() + 60000;
      }
    }
 
    this.requests++;
    return this.client.request(endpoint, data);
  }
}

Security & Compliance

Data Protection

  • All data encrypted in transit and at rest
  • GDPR/CCPA compliance for personal information
  • Secure API key management
  • Audit logging for all pipeline activities

Access Control

  • Role-based permissions (admin, partner, viewer)
  • API key rotation and expiration
  • IP whitelisting for sensitive operations
  • Multi-factor authentication for admin access

Performance Optimization

Caching Strategies

// Cache assessment results
const assessmentCache = new Map();
 
async function getCachedAssessment(leagueId) {
  const cacheKey = `assessment-${leagueId}`;
  const cached = assessmentCache.get(cacheKey);
 
  if (cached && Date.now() - cached.timestamp < 300000) { // 5 minutes
    return cached.data;
  }
 
  const assessment = await client.onboarding.getAssessment(leagueId);
  assessmentCache.set(cacheKey, {
    data: assessment,
    timestamp: Date.now()
  });
 
  return assessment;
}

Batch Processing

// Process multiple leagues efficiently
async function batchOnboardLeagues(leagues) {
  const results = [];
 
  // Process in batches of 10
  for (let i = 0; i < leagues.length; i += 10) {
    const batch = leagues.slice(i, i + 10);
    const batchPromises = batch.map(league =>
      client.onboarding.submit(league)
    );
 
    const batchResults = await Promise.all(batchPromises);
    results.push(...batchResults);
 
    // Rate limiting between batches
    if (i + 10 < leagues.length) {
      await new Promise(resolve => setTimeout(resolve, 1000));
    }
  }
 
  return results;
}

Business Value Delivered

Revenue Impact

  • Pipeline Acceleration: From 2-3 months to 2-4 weeks
  • Conversion Improvement: 75% assessment-to-contract rate
  • Cost Reduction: 90% reduction in manual processing
  • Revenue Growth: $500K+ demonstrated pipeline value

Operational Benefits

  • Consistent Quality: Standardized assessment criteria
  • Scalability: Handle 100+ league inquiries monthly
  • Transparency: Real-time visibility into all pipelines
  • Compliance: Automated regulatory and legal checks

Getting Started

1. API Access

# Request API access
curl -X POST "https://api.altsportsdata.com/partners/register" \
  -H "Content-Type: application/json" \
  -d '{
    "company": "Your Sportsbook",
    "contact_email": "partnerships@yoursportsbook.com",
    "use_case": "league_integration"
  }'

2. Integration Setup

// Initialize client
const client = new AltSportsDataClient({
  apiKey: 'your-api-key',
  environment: 'production'
});
 
// Test connection
await client.onboarding.testConnection();

3. First Onboarding

// Submit your first league
const result = await client.onboarding.submit({
  name: 'Test League',
  sport: 'basketball',
  contact_email: 'test@league.com',
  teams_count: 12
});
 
console.log('Pipeline created:', result.pipeline_id);

4. Monitor Progress

// Set up monitoring
const status = await client.onboarding.getStatus(result.pipeline_id);
console.log('Status:', status);
 
// Set up webhooks for real-time updates
await client.webhooks.register({
  url: 'https://your-app.com/webhooks',
  events: ['assessment.complete', 'integration.ready']
});

Support & Resources

Documentation

Support Channels

Success Metrics

Monitor your integration success:

const metrics = await client.analytics.getMetrics();
 
console.log(`
πŸ“ˆ Integration Success:
   Total Submissions: ${metrics.total_submissions}
   Assessment Completion: ${metrics.assessment_completion_rate}%
   Contract Conversion: ${metrics.contract_conversion_rate}%
   Average Timeline: ${metrics.average_timeline_days} days
   Revenue Generated: $${metrics.total_revenue_generated.toLocaleString()}
`);

Ready to revolutionize your sportsbook league integrations?

Contact partnerships@altsportsdata.com to get started with our comprehensive onboarding service.

Platform

Documentation

Community

Support

partnership@altsportsdata.comdev@altsportsleagues.ai

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