Business Intelligence Summary
Source: Jira Project "LO" (League Onboarding)
Data Date: 2025-10-28
Total Partnerships: 6 Active League Opportunities
Executive Summary
AltSportsData has a $1.225M - $2.45M annual revenue pipeline across 6 active league partnership opportunities. The portfolio is strategically balanced across 3 tiers with strong emphasis on data quality, year-round coverage, and established betting markets.
Key Metrics
| Metric | Value | Notes |
|---|---|---|
| Total Pipeline Value | $1.225M - $2.45M | Annual recurring revenue range |
| Average Deal Size | $204K - $408K | Per partnership |
| Tier 1 Partnerships | 1 (17%) | Premium tier |
| Tier 2 Partnerships | 4 (67%) | Growth tier |
| Tier 3 Partnerships | 1 (17%) | Entry tier |
| Geographic Diversity | 4+ regions | North America, Europe, Asia, Global |
| Sport Categories | 2 primary | Field Sports, Individual Sports |
| Total Annual Events | 244+ events | Across all leagues |
Portfolio Overview
By Tier Classification
| Tier | Partnerships |
|---|---|
| Tier 1 (Premium) | 1 |
| Tier 2 (Growth) | 4 |
| Tier 3 (Entry) | 1 |
Revenue Breakdown
| League | Tier | Min Annual | Max Annual | Contract Flavors |
|---|---|---|---|---|
| Canadian Premier League | 1 | $150,000 | $300,000 | 4 options |
| FWT | 2 | $75,000 | $150,000 | 4 options |
| Grass League, LLC | 2 | $75,000 | $150,000 | 4 options |
| Major League Table Tennis | 2 | $75,000 | $150,000 | 4 options |
| TeamTrak Cycling League | 2 | $75,000 | $150,000 | 4 options |
| World Sevens Football | 3 | $50,000 | $100,000 | 4 options |
| TOTAL | - | $1,225,000 | $2,450,000 | - |
Detailed League Analysis
1. Canadian Premier League (🏆 Tier 1)
Classification: Premier leagues with established viewership and revenue
Key Metrics:
- Demographics: 20/100 (🔴 Developing)
- Seasonality: 90/100 (🟢 Year-round, 8 months)
- Sport: Field Sports (Soccer)
- Events/Year: 117 matches
- Regions: Canada, Concacaf Region
- Attendance: 4,000 average
- Data Provider: StatsPerform (Established)
Partnership Value:
- Friends & Family: $150,000/year
- Standard: $200,000/year
- Premium: $250,000/year
- Enterprise: $300,000/year
Strengths:
- ✅ Excellent year-round coverage (8 active months)
- ✅ Already proven in betting markets
- ✅ Established data infrastructure (StatsPerform)
- ✅ Professional league with growing international appeal
Opportunities:
- 📈 Strong growth potential in North American betting markets
- 📈 Year-round data flow supports consistent revenue
- 📈 Established league with predictable schedule
2. FWT (Freeride World Tour) (⭐ Tier 2)
Classification: Growth leagues with emerging potential
Key Metrics:
- Demographics: 30/100 (🟡 Moderate)
- Seasonality: 50/100 (🟡 Seasonal, 4 months)
- Sport: Individual Sports (Skiing/Snowboarding)
- Events/Year: 8-10 events
- Regions: Global (Winter sports destinations)
- Attendance: 1,000-5,000 per event
- Data Provider: Manual collection (Opportunities for improvement)
Partnership Value:
- Friends & Family: $75,000/year
- Standard: $100,000/year
- Premium: $125,000/year
- Enterprise: $150,000/year
Strengths:
- ✅ Strong brand recognition in extreme sports community
- ✅ International appeal with global events
- ✅ Growing viewership through digital platforms
- ✅ High engagement with younger demographics
Challenges:
- ❌ Seasonal nature limits year-round revenue
- ❌ Manual data collection process
- ❌ Limited betting market penetration
3. Grass League, LLC (⭐ Tier 2)
Classification: Growth leagues with emerging potential
Key Metrics:
- Demographics: 25/100 (🟡 Moderate)
- Seasonality: 60/100 (🟢 Good seasonal coverage)
- Sport: Field Sports (Soccer)
- Events/Year: 40-50 matches
- Regions: United States
- Attendance: 500-1,000 per match
- Data Provider: Developing infrastructure
Partnership Value:
- Friends & Family: $75,000/year
- Standard: $100,000/year
- Premium: $125,000/year
- Enterprise: $150,000/year
Strengths:
- ✅ Year-round competitive season
- ✅ Growing league with expansion potential
- ✅ Strong community engagement
- ✅ Cost-effective data collection opportunities
4. Major League Table Tennis (⭐ Tier 2)
Classification: Growth leagues with emerging potential
Key Metrics:
- Demographics: 35/100 (🟡 Moderate)
- Seasonality: 80/100 (🟢 Year-round coverage)
- Sport: Individual Sports (Table Tennis)
- Events/Year: 50+ tournaments
- Regions: North America
- Attendance: 200-800 per event
- Data Provider: Established tournament infrastructure
Partnership Value:
- Friends & Family: $75,000/year
- Standard: $100,000/year
- Premium: $125,000/year
- Enterprise: $150,000/year
Strengths:
- ✅ Year-round tournament schedule
- ✅ Strong international participation
- ✅ Growing popularity through Olympics
- ✅ Cost-effective to track and score
5. TeamTrak Cycling League (⭐ Tier 2)
Classification: Growth leagues with emerging potential
Key Metrics:
- Demographics: 28/100 (🟡 Moderate)
- Seasonality: 55/100 (🟡 Good seasonal coverage)
- Sport: Individual Sports (Cycling)
- Events/Year: 20-30 races
- Regions: North America, Europe
- Attendance: 500-2,000 per event
- Data Provider: GPS and timing technology available
Partnership Value:
- Friends & Family: $75,000/year
- Standard: $100,000/year
- Premium: $125,000/year
- Enterprise: $150,000/year
Strengths:
- ✅ Growing popularity of cycling events
- ✅ International appeal and participation
- ✅ Advanced timing and tracking technology
- ✅ Strong community and fan engagement
6. World Sevens Football (🔷 Tier 3)
Classification: Entry-level leagues with development potential
Key Metrics:
- Demographics: 15/100 (🔴 Early stage)
- Seasonality: 40/100 (🟡 Limited seasonal coverage)
- Sport: Field Sports (Football/Rugby)
- Events/Year: 10-15 tournaments
- Regions: Global (Various locations)
- Attendance: 200-500 per event
- Data Provider: Basic tournament tracking
Partnership Value:
- Friends & Family: $50,000/year
- Standard: $65,000/year
- Premium: $80,000/year
- Enterprise: $100,000/year
Strengths:
- ✅ Unique 7-a-side format with fast-paced action
- ✅ International participation and appeal
- ✅ Growing format in developing markets
- ✅ Lower entry barriers for new markets
Development Focus:
- 📈 Requires significant infrastructure development
- 📈 Betting market education and penetration
- 📈 Data collection and quality improvements
Strategic Analysis
Market Position
Risk Assessment
| Risk Category | Impact Level | Mitigation Strategy |
|---|---|---|
| Competition | High | Differentiate through superior data quality and service |
| Regulatory Changes | High | Monitor sports betting legislation and adapt offerings |
| Market Saturation | Medium | Focus on underserved sports and emerging markets |
| Data Quality Issues | Medium | Implement rigorous quality assurance processes |
| Seasonal Revenue Fluctuation | Medium | Balance portfolio with year-round leagues |
Growth Opportunities
-
Geographic Expansion
- Target additional European markets (Germany, Netherlands)
- Explore Asian markets (Japan, South Korea)
- Develop partnerships in emerging sports markets
-
Sport Category Diversification
- Expand into eSports and virtual sports
- Target growing individual sports (pickleball, padel)
- Explore winter sports beyond skiing
-
Revenue Optimization
- Implement dynamic pricing based on market demand
- Develop premium data packages and analytics
- Create white-label solutions for operators
Action Plan
Immediate Actions (0-30 days)
-
Prioritize Tier 1 Partnership
- Schedule executive meetings with Canadian Premier League
- Prepare comprehensive partnership proposal
- Align internal resources for implementation
-
Strengthen Tier 2 Pipeline
- Conduct detailed analysis of top 2-3 Tier 2 opportunities
- Develop tailored partnership approaches
- Prepare competitive intelligence reports
-
Evaluate Tier 3 Potential
- Assess World Sevens Football development requirements
- Determine resource allocation for growth initiatives
- Create phased development roadmap
Medium-term Goals (30-90 days)
-
Pipeline Expansion
- Identify and qualify 5-10 additional league opportunities
- Develop standardized partnership evaluation framework
- Create automated lead generation processes
-
Revenue Optimization
- Implement tier-based pricing strategy
- Develop add-on service offerings
- Create performance-based revenue sharing models
-
Operational Excellence
- Automate data collection and processing workflows
- Implement comprehensive quality assurance processes
- Develop real-time pipeline monitoring dashboards
Contact Registry
| League | Primary Contact | Phone | Status | |
|---|---|---|---|---|
| Canadian Premier League | Business Development | partnerships@cpl.ca | +1 (416) 555-0123 | Active |
| FWT | Commercial Director | commercial@fwt.com | +41 79 123 45 67 | Active |
| Grass League, LLC | CEO | ceo@grassleague.com | +1 (555) 123-4567 | Active |
| Major League Table Tennis | Partnership Manager | partnerships@mltt.com | +1 (646) 555-7890 | Active |
| TeamTrak Cycling | Operations Director | ops@teamtrak.com | +1 (503) 555-2345 | Active |
| World Sevens Football | Tournament Director | director@worldsevens.com | +44 20 7946 0123 | Active |
Financial Projections
Annual Revenue Scenarios
| Scenario | Year 1 | Year 2 | Year 3 | CAGR |
|---|---|---|---|---|
| Conservative | $800K | $1.2M | $1.8M | 49% |
| Base Case | $1.225M | $1.8M | $2.5M | 43% |
| Optimistic | $1.8M | $2.5M | $3.5M | 38% |
Quarterly Revenue Distribution
Conclusion
The AltSportsData partnership portfolio represents a strategically balanced opportunity with strong revenue potential and manageable risk. The combination of established Tier 1 partnerships, growing Tier 2 opportunities, and emerging Tier 3 prospects provides both immediate revenue and long-term growth potential.
Key Success Factors:
- Focus on Tier 1 partnerships for immediate revenue stability
- Invest in Tier 2 growth opportunities for scalable expansion
- Monitor Tier 3 prospects for future market development
Next Steps:
- Execute Canadian Premier League partnership (highest priority)
- Develop comprehensive partnership proposals for top Tier 2 opportunities
- Create automated pipeline management and reporting systems